Eldon Taylor is an award winning, New York Times best selling author of over 300 books, and audio and video programs. He is the inventor of the patented InnerTalk technology and the founder and President of Progressive Awareness Research. He has been called a "master of the mind" and has appeared as an expert witness on both hypnosis and subliminal communication.

Eldon's Father was in law enforcement for most of his life and for many years Eldon himself was a practicing criminalist conducting investigations and lie detection examinations. His hobby for over 30 years has been horses and at one time he owned a large all-breed stallion station and racing stable. His down to earth common-sense pragmatism combined with his intellectual interests have led some to identify him as the "blue-collar progressive traditionalist." Now if that isn't ever an oxymoronic description—but then perhaps it is not after all.

Eldon is listed in more than a dozen Who's Who publications including Who's Who In Intellectuals and Who's Who In Science and Engineering. He is a Fellow in the American Psychotherapy Association and an internationally sought after speaker. His books and audio/video materials have been translated into more than a dozen languages and have sold millions worldwide.